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tabacchificio centola ::
As the outsider on the jury I can best describe the
significance of the competition and the strength of the results by placing
it in context.
Away from the cultivated charm of tourist Italy there are many anonymous towns, from the 19th century onward as Italy slowly industrialized; that are unloved and unvisited. Their dullness is somehow exaggerated by the picturesque character of their neighbors. Ponte Cagnano, on the southern edge of Salerno, is just such a town and the promise of this competition is to transform it. Medieval Salerno clusters around the Cathedral of San Matteo built by the Norman Robert Guiscard in the late 11th century, and marked by an arcaded atrium of great delicacy formed from ancient columns; the spolia of Paestum, (the ruins of the most majestic of the Greek cities in Italy dating from the 6th century before the Common Era.) The labyrinthine lanes that climb the steep hillside above the Cathedral enclose an area that was renowned for the study of medicine throughout the middle ages. The medieval town is small within this now vigorous port city, and traveling south along the coast road, all past centuries quickly give way to the walls of twentieth century apartment buildings. And further south the lower edges of the city fragments into random scruffy mix of commercial and tourist development, as the road becomes the road to Paestum. Just after leaving the city the signs point to the hills and to Ponte Cagnano. Apart the same ubiquitous apartment buildings in the center, Ponte Cagnano, owes nothing to Salerno, it remains at heart a small farming town without character. Around its undistinguished mix of 19th and twentieth century streets, the farms and the fields of olives and tangerines are never far distant, fields which were once wholly dedicated to growing tobacco, the source of Ponte Cagnano's wealth and is raison d’etre. Four issues gave rise to the competition:
The settings for the competition are three abandoned drying sheds recently
purchased by the city. But such a statement gives no sense of the peculiar
dignity and potential public grandeur both of the main two building
and the scale and form of the space they enclose. Attributes particularly
remarkable in town without a public square save for an uneasy forecourt
to the strangest of modern churches. The two main sheds form long wings
closed at one end by the city hall and at the other by the least interesting
of the tobacco structures, behind this is a second plaza which within
recent memory had been landscaped. All are now surfaced as parking lots.
The facades of the main blocks have grand windows opening to the ground
almost arcade like. And the interiors are filled with a forest of slender
columns beneath complex slatted and pitched roofs - left open so the
air flowing in would dry the weed. The plaza is a grand and strange
place, with more than hint of de Chirico; it effortlessly suggests a
setting for the theater of public life. Has it the power to be reformed
onto an artificial destination tempting the imagination of Salerno and
beyond. and in the process transforming the idea of Ponte Cagnano? Such
was the project of the competition. Though the brief set out several
requirements that had to be met in the development, a new council chamber
for the city hall, accommodation for an arts organization, a housing
block, it was left to the architects to create the play and set the
stage. As the discussions progressed the strengths of the space formed by
the historic structures became increasingly the measure against which
the projects were judged. Those submissions that respected this were
favored. One related issue was the treatment of the roofs of the sheds.
Though clearly decayed and in some areas collapsing the visual effect
of the such a complex slatted structure added so much to distinct character
of the place that much seemed to be lost with those projects which for
good reason chose to remove it. The group of projects selected for recognition represented the best
of both the conservative and the strong architecture proposals. The
three winning entries all achieved, in different ways a balance between
the historic structures and the new, in sense between the past and the
future. The two winning submissions opened this recovered plaza to the
surrounding streets forming with ease a new center for the town. Third Place; the strength of the third place proposal was in its utterly
perverse occupation of whole volume of the plaza by a vast slatted structure
screening the sum, accommodating the specific requirements of the brief
and forming a smaller covered plaza in the center. All this to allow
the great columned halls of historic structures to be restored without
interference. The perspective views promised a marvelous seating for
exhibition. However conceptually elegant this project would havedeprived
the town of a much needed open and visible public center. The second place entry offered a tempting vision of an urbane plaza
with people enjoying the smart chops and the outdoor terraces of the
cafés, and the charming landscapes that surround it. To achieve
this, the interior of the shed would be wholly reconstructed to carry
several floors of shops and offices on the edge surrounding an atrium
that would be formed to evoke memories of the past life of the place.
This handsome proposition was overly elaborate in place and allowing
the new council chamber to dominate the plaza could be seen a giving
politics to strong a symbolic role. The winning project offered the most elegant and fresh balance between
the historic and the new. It comprises three elements: the poetic restoration
of the sheds; the formation of a public platform able to rise and fall
in relation to the framing the public theater, and the new architecture
given a single formal language - severely minimalist glass and steel
blocks. This to house all the new needs, from the council chamber and
the wall of housing on the north of the site to a suggested series of
floating transparent enclosures that would house whatever activity occupies
the shed. The public platform beginning on the street north of city
hall and flows both to the entrance to the hall and into the plaza rising
to partially screening the east, it then concludes in a sequence of
terraced landscapes enclosing the east end of the site. The combination
of the mass of the drying sheds, the new architecture elegant and transparent
and placed to preserve the dominance of the historic structures, and
the wandering platform that unites the ground surfaces, results in a
satisfying and distinguished new place: a place strong enough to enhance
and even transform the life of Ponte Cagnano, original enough to tempt
the imagination of Salerno and even beyond. The multitude of tourists who make the pilgrimage each year to Paestum must travel the roads and all roads run by Ponte Cagnano, the new plaza will the an artificial destination sufficient to tempt them into the hills. | ||